The email marketing industry still offers the best ROI in the field of digital marketing, but only if it's done right. A lot of brands make errors that can reduce opening rates and converts.
- The emails that begin by saying "Hi there" feel generic. Personalized messages (with names preference, personal preferences, or previous behaviour) are more personal. Utilize tools to make your emails more personalised and to segment the contents.
- Poor Subject Lines: If your subject line does not generate curiosity or add value your email will not be read. Subject lines that have been tested with A/B limit them to 9 words and create the subject line emotionally compelling.
- A lot of promotions If each email is promoting a sale the audience may start disliking the message. Include content that is user-generated, stories, insight, information, or updates from behind the scenes.clixgrowth
- Poor mobile optimization Over 70% of people open emails via smartphones. Be sure that your emails work by using concise copy, as well as large buttons.
- There is no clear CTA The reader shouldn't think, "What now?" If it's a blog post calling, making an appointment, or confirming a purchase the CTA must be clear and persuasive.
Conclusion Beware of these traps so that your list of email addresses become a real revenue generator. Little tweaks usually result in big gains.